from ThinkProgress.org
Oh, The Hannity! GM Hires FNC's Sean Hannity For Its Latest Car Giveaway
General Motors has signed on Fox News host Sean Hannity as the new face of GM's latest car giveaway campaign, called "The Sean Hannity 'You're a Great American' Car Giveaway." It feels somehow wrong that there's not an exclamation point in there. At any rate, Hannity will offer radio listeners "the chance to pick and win one of five GM vehicles," according to ThinkProgress, which notes that the Hannity-hire comes in conjunction with GM's new patriotic-themed ad campaign for the new Chevrolet Silverado, complete with an anthem by John Mellencamp called "Our Country," echoed by the slogan: "Our country. Our truck." Per ThinkProgress: "The first spot features images from American history and recent events, including Rosa Parks and hurricane-damaged homes." Interesting way to sell cars, that.
Meanwhile, Hannity's contract with ClearChannel radio was just extended to 2010, so GM may be making a long-term investment here. ThinkProgress points out some rather, er, blue-state unfriendly positions, which begs the question of whether GM is writing off liberal buyers of cars (one commenter says "Oh brother who would want to buy a GM car now with Hannity pushing it?"), and also notes notes that Hannity was the "least accepting of dissenting views out of six talk show hosts" (beating out Laura Ingraham and Rush Limbaugh). Apparently he also isn't a fan of the liberal media. ETP doesn't drive in any case, but we do lament the passing of the the classic Bob Seger "Like A Rock" campaign. Those trucks just seemed so dependable.
Credit to Huffington Post.
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